The Wall Street Journal had an interesting story that I thought I would share.  A subscription is required to read the full story, but here is how it starts off. 

JULY 27, 2009

Organic Foods Get on Private-Label Wagon

As More Shoppers Pinch Pennies, Grocery Chains See 'Natural' Expansion of Store Brands

BY TIMOTHY W. MARTIN

“Organic farmers and grocery retailers are embracing the idea of lower-cost, private-label products to retain newly budget-conscious consumers.

Supervalu Inc., the fourth-largest U.S. food retailer by sales, expanded its Wild Harvest organic brand to 312 items, from 150 last spring. Safeway Inc., the third-largest U.S. food retailer , last fall began selling its organic food brands to other retailers.

Private-label organics have "broken some price barriers for shoppers, and everyone is price sensitive these days," said Mike Gilliland, chief executive of Newflower Market Inc., a natural-grocery chain based in Boulder, Colo., with 25 stores.

At a Newflower Market store in ...”

Link: http://online.wsj.com/article/SB124865207118182453.html#mod=djemITP