I’ve long been an advocate for strong point-of-origin labeling requirements for produce. Not only do such labels help consumers to make the most informed choices when they select their fruits and vegetables at the grocery store, they also make it possible for the markets to more rationally handle food-safety crises like the recent salmonella scare – when we know the problem is Mexican peppers, then peppers with a bona-fide ‘Grown in Florida’ label don’t take an undeserved hit. Such requirements are also good for US farmers, because they make homegrown produce more attractive to the millions of consumers who would rather buy American.
I was pleased that the 2008 farm bill included country of origin labeling (COOL) requirements, but it looks like some big meat packers are going to skirt the rules, probably in an attempt to make it difficult for consumers to know where their meat actually came from. A USDA interpretation of the 2008 COOL requirements will allow packers to label a great deal of purely US beef as being “multi-country” in origin. The ruling, intended to make it easier on packers who are not set up to track their meat by country, means that consumers won’t be able to tell if the beef they’re buying actually is from the US or from overseas.
The National Farmer’s Union has asked the USDA to reinterpret the provision, which is scheduled to go into effect on October 1, 2008. At the moment, the COOL requirements are considered “educational” – packers have six months or so before the government will actually start enforcing things. Still, standards and practices have a way of accumulating momentum – if packers are allowed to ignore the country of origin labeling requirements in this fashion, it will be both practically and politically more difficult to get them to do things right once the standards have actual teeth. (Every parent knows the strength and persistence of the “but you used to let us do it that way!” argument.)
NFU president Tom Buis gets it right: “The law clearly states that products born, raised and slaughtered in the United States are to be labeled as a product of the United States. Despite this clear language, USDA’s rules will allow packers to label exclusively American products with those from other countries.”
Come on, USDA. You guys have been playing politics with this for six years. (The COOL requirements were in the 2002 farm bill, but never were implemented by regulators.) It’s time to give Americans fair and accurate labeling information on their food. It doesn’t cost more, it doesn’t put huge burdens on the packers and distributors, and it puts a spotlight on the quality and availability of US-grown produce and meat. Let’s do things right.






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